In today’s world, a scandal can become worldwide knowledge in seconds. Thousands of companies’ dirty laundry has been aired to the worldwide web and the people have decided their fates.
Today we’re going to look at the top 5, most loved and hated American brands of 2018 to determine what they did wrong, what they did right, and if they were able to save their brand’s reputation.
- Fox Entertainment Group
- University of Phoenix
- Electronic Arts
For the next few months on this blog, we’ll be diving deep into each of these brands and researching why they succeeded or failed, and how their content, writing, branding, and marketing helped or hurt them.